Researcher

Werner Reinartz

Profile

Institution

University of Cologne

Field

Business, Management and Accounting

Werner Reinartz works at University of Cologne, recorded in ORCID since 2007. Their published research is indexed in Business, Management and Accounting, specifically Organizational Behavior and Human Resource Management, across 71 works listed on their ORCID profile. OpenAlex records an h-index of 46 and 18,153 citations across 153 indexed publications. Recent indexed output includes “Customer Relationship Management: Past, Present, and Future” (2026) and “Navigating the future of B2B marketing: The transformative impact of the industrial metaverse” (2025). Their ORCID profile self-asserts 2 employment records and 1 education record.

Industry Ties

Industry Ties

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