# Jiwoong Shin

> Jiwoong Shin is listed as Professor of Marketing at Yale University. Their published research is indexed in Business, Management and Accounting, specifically Marketing, across 12 works listed on their ORCID profile. Recent indexed output includes “Communicating Attribute Importance Under Competition” (2026) and “The adoption and efficacy of large language models in US consumer financial complaints” (2026).

*Source: [https://selltoscientists.com/researchers/jiwoong-shin/](https://selltoscientists.com/researchers/jiwoong-shin/)*

**Institution:** Yale University
**Field:** Business, Management and Accounting
**ORCID:** `0000-0001-8175-854X`

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